Promote your industry with relevance
Any industry, even the most technical, can be considered part of a bigger picture. Organizations do not live in isolation. Beyond the simple creation of wealth, they provide true services to their customers and to the whole community. From this point of view, they also generate meaning. It is this aspect of their activity, too often neglected, that should be emphasized.
Innovative positioning
Credibility requires expressing clear objectives in a social context. Interests that define today's economic competitive landscape do not rest only on commercial or financial parameters. They must also integrate cultural and traditional variables, ideas, and representations of the world. The approach suggested by Comes is precisely at this nodal point where the development of influence strategies meets the recognition of economic challenges.