Methodology
Because of its insistence on consistency and effectiveness, Comes is not limited to only providing recommendations, but proposes full project support along three successive phases that lead to the implementation of tangible communication vectors:
I - Preliminary study
- Identify, beyond the sole criterion of technical expertise, the company's identity features likely to be intelligently used and emphasized
- Open new areas of investigation to give a second life and a higher dimension to the existing communication strategy
- Define communication targets and the client's specific objectives in the short, middle, and long term.
This preliminary phase, through joint discussions, aims to validate fundamentals that are necessary for the successful implementation of the communication strategy:
- Refine the project
- Specify its purpose and its objectives
- Define its framework
- Decide its rhythm
- Gain a better understanding of information sources and articulations to emphasize
- Validate methodology and procedure.
II - Monitoring and research
- Create monitoring and analysis cells to provide timely reports:
- Monitor images that explain, illustrate, and promote the client's identity traits
- Monitor relevant ideas to propose themes and openings for communication services. - Develop current and future trend spotting through the observation of media and vectors, both specialized and diffuse.
III - Execution
We will suggest tangible leads, and create new communication vectors, to develop the company's image both internally and externally. Through its posture to the world, its participation in the debates of ideas, its outward will to open new ways of thinking, and its positioning as a platform for intelligent exchanges, the company will offer its image under new illumination.
Positive influence generating tools will facilitate the deployment of an intelligent communication strategy. The objective is to create long-term public recognition through a subtle promotion of the noble aspects of the company.