Vectors
By suggesting innovative themes and mining new information sources not directly related to the client’s technical expertise (social, historical, cultural, philosophical, sociological, geopolitical, etc.), Comes will propose a broad-spectrum media strategy.
Strategy elements can be for internal or external use, in paper format or, more often, in a digital format produced at defined intervals and conceived for optimal reception (weekly, monthly, or quarterly magazines, etc.).
The most popular vectors are:
- Magazines, letters, periodicals
- Early warning notes and analytical papers
- Speeches, articles, messages, scenarios, and books
- Websites, blogs, and wikis
- Conferences or videoconferences
- Training programs referring to the communication themes
- Think tanks and foundations
- Symposia, seminars, meetings, etc